Free
Getting started
Self-reflection and orientation are free, with your own account.
ACTIVATED Academy
Learn to run your own business.
The ACTIVATED Academy shows you step by step how contracts, finances, marketing and your presence fit together. Getting started is free.
How it works
From the first step
to real skill.
- 27knowledge worldsfrom contracts to the stage
- 7topic roomsclearly sorted by what you need
- 3free practice casestry them right away
- 1final assessmentyour skills proven over time
-
Free
Your start
Understand where you stand and what your own path needs.
- Self-reflection on real decisions
- Orientation across your topics
- Your personal learning profile
-
With access
Your knowledge worlds
Build knowledge, work on your own, improve results and prove your skills.
- 27 knowledge worlds in 7 rooms
- Tasks, missions and your own drafts
- An assessment on a new case
-
Over time
Your final assessment
The final assessment connects several knowledge worlds through your own work over time. Viewing everything is not yet a qualification.
- Several knowledge worlds in your own work
- Practice evidence instead of just watching
- Your skills have to hold up later.
27 knowledge worlds
Everything your business
really stands on.
Seven rooms, from clear thinking to contracts and money to the stage. Insights into goals, tasks and evidence are free.
Think clearly. Act reliably.
Information, decisions and your own daily work.
Information & Promises
Recognise what a source actually supports and which question remains open.
Making Decisions
Weigh serious alternatives without letting anyone take your own direction away from you.
Time & Priorities
Plan a project so it can be done, and stay able to act when things change.
Routines That Hold
Get recurring work done reliably and carry on sensibly when exceptions occur.
Order & Handovers
Find the right version and let others reliably continue working with it.
Collaboration & Boundaries
Agree clearly on assignments, responsibilities and what each side gives in return.
Access & Data Security
Protect what your work depends on and handle an outage in an orderly way.
Understand your music.
Listen, classify, shape and choose deliberately.
Music History & Listening
Hear technology, scenes and musical decisions in context.
Shaping & Discussing Music
Recognise musical effect and turn it into decisions you can use.
Repertoire & Development
Make a well-founded next selection from the music you already have.
A voice of your own.
Artist identity and media that actually convey something.
Artist Identity & Design
Develop a profile that is carried by your own work.
Producing Content
Turn a clear message into a usable, finished media result.
Reach people.
Channels, press, marketing and your own website.
Social Media & Community
Choose channels by purpose and weigh impact against effort.
Press & Publicity
Prepare a documented occasion so that an editorial team can work with it.
Marketing & Demand
Connect a clear offer, the right people and results you can check.
Your Own Website
Give visitors one clear action and keep your own platform manageable.
Your work. Your decisions.
Keep rights and collaboration professionally apart.
Understanding Contracts
Read rights, services, money and term together and ask targeted expert questions.
Rights & Exploitation
Keep work, recording, contribution and use cleanly apart.
Label Work & Releases
Translate a label offer into actual work, contributions and verifiable results.
Publishing & Music Publishers
Understand the musical work and its administration independently of a recording.
Management from the Artist’s View
Bring in support while keeping your own authority to decide.
Master your own business.
Follow the numbers and use tools sensibly.
Finances & Statements
Connect results, payments and receipts in one overview you can follow.
Tools & Your Own Ideas
Judge software by the task and fully test small solutions.
Performing with responsibility.
Booking, performance, staging and personal boundaries.
Booking from the Artist’s View
Take a bookable format from the right contact to a completed booking.
Stage & Performance
Make a performance reliable through targeted rehearsal.
Staging & Impact
Connect creative means with an artistic intention and what is actually feasible.
Boundaries & Support
Act respectfully in everyday event life and know where to find help.
Practice
Learning here means:
doing it yourself.
Practice lab
3 free cases to try, for example: “A release plan has more than one right order.”
Label workshop
Translate a label offer into real work, contributions and verifiable results.
My practice
A first draft, observation, revision and a new case form one practice cycle.
Assessments
Every knowledge world ends with a new case and clear criteria, not with ticking boxes.
Long term
Your knowledge grows
every month.
Your progress stays with you
Your learning path, answers and practice evidence live in your account. You pick up exactly where you left off.
Depth over speed
The Academy recommends no more than two new topics a month. That is how knowledge becomes skill that holds up every day.
Better every round
With every practice cycle you revise your own drafts and test them on a new case.
Proven, not claimed
Assessments and the final assessment show what you can do yourself. Viewing everything is not yet a qualification.
Access
Start for free.
Then at your own pace.
Subscription
Monthly or yearly
All knowledge worlds during your subscription, at your own pace.
Purchase
Single topic or full access
Purchased content stays in your app permanently.
Access plans are in preparation; prices and booking will follow. Getting started is free today.
Your start
Three steps and you’re in.
Create an account
Free, with Google or your email address. That way your progress stays with you.
Into the Academy
After signing in, the lift takes you straight into the Academy. Your personal learning path is waiting there.
Understand, practise, prove
You start for free with a self-assessment. You unlock the content of the 27 knowledge worlds with an access plan.
- Understanding Contracts
- Label Work & Releases
- Marketing & Demand
- Social Media & Community
- Finances & Statements
- Stage & Performance
Ready to get started?
Create your free account. Then the lift takes you straight up to your learning path.
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